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Apple is to pay $250m to settle a false advertising lawsuit over the launch of new AI features in 2024, when the iPhone-maker advertised a still yet-to-be-released “personalized” Siri voice assistant. The proposed settlement filed in California federal court would apply to people in the U.S. who purchased all models of the iPhone 16 and the iPhone 15 Pro between June 10th, 2024 and March 29th, 2025. Apple did not admit any wrongdoing, but agreed to a deal that will resolve claims in a large consolidated class action lawsuit filed last year. "Apple promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years, if ever, all while marketing them as the breakthrough innovation," lawyers wrote.
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